The St George Illawarra Dragons today proudly announced CHiQ as an official partner for 2024 & 2025.
CHiQ, one of the world’s largest consumer electronics and home appliance companies, will be the Club’s Official Consumer Electronics and Whitegoods Supplier.
In return for their support of the Dragons the CHiQ brand logo will be displayed on the front panel and one rear panel of the men’s team shorts and signage will be displayed at home games, as well as digital advertising on Dragons online channels.
Founded in China in 1958, the CHiQ brand was launched in Australia in 2019.
The company prides itself on contemporary design and innovation of televisions, fridges, freezers and washing machines.
Dragons CEO Ryan Webb expressed enthusiasm about welcoming CHiQ to the club, stating, “CHiQ's products are truly world-class, and we are thrilled to contribute to the development of their brand in the Australian market.
“We value their trust in us as a club and eagerly anticipate cultivating a strong partnership over the coming seasons.”
CHiQ General Manager David Esler drew comparisons between the two companies.
“We are pleased to partner with the Dragons to promote our brand to Australian consumers through Rugby League,” he said.
“The Dragons have great ambition and are working hard to be the number one team in Australia.
“CHiQ is a brand with ambition to become a household name so the Dragons are a very good partner for us to work with to improve our brand recognition and value.”
