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The St George Illawarra Dragons have unveiled a unique partnership with The LoveChain, a Sydney-based blockchain technology and cryptocurrency social media platform.

The LoveChain, by incorporating the world's most used hashtag #Love into its social community, is designed to record and commemorate beloved people and things encountered in the lives of the platform's users.

The LoveChain allocates each user a unique cryptographic number that ensures permanent data protection and exclusive digital real estate.

Built on the Algorand blockchain, The LoveChain is the world's first social media platform that allows users to create, share and sell NFTs from their own content. The LoveChain will also have its own e-commerce marketplace focused on the 'love' economy.

The LoveChain and the Dragons will work to investigate the opportunity of producing NFTs for Red V and rugby league fans alike with a strong focus on celebrating both the joint venture's and founding clubs' incredible history and standing in world sport.

The LoveChain founder Adam Mazzaferro said: "The LoveChain is a new social media platform built around the theme of all the things and people we love and for many one's sporting team is one of the greatest loves in life.

"As a new entrant in the social media space we want to align ourselves with iconic sporting brands around the world. As a lifelong Dragons fan, it made perfect sense The LoveChain's first partnership in professional sport is with the Dragons – one of the largest and most famous brands, not just in rugby league, but in Australian and New Zealand sport generally.

"It is exciting to see the Dragons building not only for the future on the field, with a nursery of rugby league's most exciting young talent, but for the future off the field with a move into the cryptosphere and web 3.0 by embracing this partnership with The LoveChain.

"Some of the innovative initiatives we are looking to collaborate with the Dragons on are unique ways of fan engagement, minting a suite of NFTs around their past and present players as well as auctioning off the first match day NFT ticket in Australian professional sport for their traditional Anzac Day clash against the Sydney Roosters, with all proceeds to be donated to a charity honouring our service men and women."

St George Illawarra chief executive Ryan Webb said the Dragons' innovative collaboration with The LoveChain, one of Australia's first sporting partnerships of its kind, will help further connect the Dragons to its members, partners and fans.

"The Dragons are excited by how quickly sport has immersed itself into this space. It made complete sense to develop a partnership with The Lovechain and the vastly growing possibilities of cryptocurrency and blockchain technology," Webb said.

"We look forward to working with The Lovechain to advance our game day experience and find new ways to further connect the club with our fans."

The LoveChain have commenced Beta app testing which is currently slated for a late-February release.

About The LoveChain:

The LoveChain is a new social media platform with its own e-commerce marketplace built on the Algorand blockchain incorporating its own cryptocurrency (and payment system) that celebrates all the people and things we love. The LoveChain is also the first social media platform in the world that allows users to create an NFT from the content they create and post which they can share, sell or place on marketplaces. The LoveChain will have their own NFT Marketplace. The LoveChain e-commerce store will be the first e-commerce store in the World focussed on the love economy which is a spend of in excess of USD$400 billion per annum and growing.   

Find more information about The LoveChain platform here:

Acknowledgement of Country

St George Illawarra Dragons respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islanders peoples, where our games are played, our programs are conducted and in the communities we support.

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