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Dragons announce Classic Sportswear as official apparel partners

St George Illawarra have announced Classic Sportswear as the Dragons' official apparel partners for at least the next three seasons.

Classic Sportswear is a wholly owned Australian company that has manufactured professional sportswear for over 85 years, delivering best in class product for elite athletes and fans. Classic are recognised throughout the sporting industry for their unrelenting commitment to product development, technology and innovation.

Classic Sportswear will supply the club's official playing jerseys, shorts and socks across all competitions, as well as training, off-field apparel and in 2021 a special centenary range to celebrate 100 years of Dragons' founding club St George.

The Dragons and Classic Sportswear are also excited to team up on a special 'Part of Me' jersey, in tribute to those members who pledged their Red V Membership throughout a challenging and unprecedented 2020 season.

Every member who selected the 'Red V is a Part of Me' option for their 2020 ticketed membership will have their name represented on the Dragons' 'Part of Me' jersey. Eligible members will receive a link via email to pre-order their very own jersey.

The 'Part of Me' jersey will be worn at the 2021 Charity Shield and in 2021 Members Appreciation Round.

St George Illawarra chief executive officer Ryan Webb expressed his delight in Classic's long-term commitment as an apparel partner and their willingness to reward those Red V members who financially committed to the club in 2020.

"To have an industry-leading brand such as Classic Sportswear associated with the Dragons is another pleasing development for the club ahead of the 2021 season," Webb said.

"The Dragons and Classic Sportswear are two major brands synonymous with rugby league and we couldn't be prouder to revive this partnership.

"We can't thank Classic Sportswear enough for their enthusiasm to support those Red V members who supported our club throughout the Covid-19 pandemic with the 'Part of Me' jersey of which we too are excited to launch.

"Our members are our lifeblood. Classic Sportswear's ability to recognise their importance has everyone at the Dragons thrilled by the possibilities this partnership will present over the next three years."

Classic Sportswear Managing Director Warren Carney is excited at the opportunity to partner with the Dragons for the next three years, while helping celebrate the centenary of the Red V. 

"Just like the Dragons the Classic Sportswear brand has been part of the fabric of rugby league for much of its existence, and we are very proud of our history of producing high performance sportswear for elite athletes since 1934," Carney said.

"We also see great synergies between our two brands, particularly the way the Dragons and Classic Sportswear harness our wonderful heritage but also continue to evolve and contemporise for the future.

"Everyone at Classic is proud to be launching our partnership with the Dragons through this special 'Part of Me' members jersey, with the names of thousands of passionate Dragons members added to this unique playing jersey that will be worn in 2021.

"This is the type of innovation that Classic are renowned for, and we look forward to working closely with the Dragons to provide all members and supporters with quality apparel from next season.”

The Dragons' 2021 merchandise range will be released in mid-November with training gear, polos and jerseys to be made available for purchase ahead of Christmas.  Be sure to buy directly from the club, either at the Dragons Team Store or online.

Acknowledgement of Country

St George Illawarra Dragons respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islanders peoples, where our games are played, our programs are conducted and in the communities we support.

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