Dragons Driven By Jeep & Alfa Romeo Partnerships
Monday 5 November 2012 10:45 AM
The St George Illawarra Dragons are proud to announce two important partnership agreements ahead of the 2013 season with Jeep becoming above-number sponsor and Alfa Romeo becoming rear-shorts sponsor until at least the end of 2014 respectively.
Jeep is an iconic American manufacturer entrenched in over 70 years of automotive tradition producing sports utility and off road vehicles recognised the world over.
Alfa Romeo is a premium Italian manufacturer with over a century of experience in the motor industry who began their association with the Club as front-of-shorts Apparel Partner midway through 2012.
Both vehicle manufacturers are renowned for their stylish designs and outstanding performance with their products marketed by the Fiat Chrysler Group in Australia.
“Our sponsorship of the Dragons is the latest partnership from the alliance of the Jeep and Alfa Romeo brands, and it will deliver even greater awareness of these two iconic brands in the Australian market place,” said Sam Tabart, Director of Marketing at the Fiat Chrysler Group.
St George Illawarra Dragons Chief Executive Officer Peter Doust is delighted to have agreed partnership agreements with both Jeep and Alfa Romeo, welcoming the opportunities for establishing long-term relationships with both ahead of next season and beyond.
“We are excited to welcome Jeep on board as a new Apparel Partner of our Club as well as extend the partnership with Alfa Romeo, who joined last season,” said Doust.
“Both Jeep and Alfa Romeo are “world class brands” and leaders within the global motor industry. We are delighted that they have chosen to associate with our own iconic brand.
“I would like to thank the management of both manufacturers, which fall under the umbrella of the Fiat Chrysler Group, for their professionalism throughout negotiations and look forward to working together to achieve their objectives in the years to come.”